Volunteer decorating for the 137th annual Rose Parade is underway in Irwindale, marking the start of one of the most detailed and community-driven phases of the iconic New Year’s Day event.
The first day of decorating took place Dec. 6 at Phoenix Decorating Company, where volunteers began applying seeds, beans, grains, and other natural materials to floats scheduled to appear along Colorado Boulevard in Pasadena. The work continues throughout December and represents the final transformation of float structures into finished parade entries.
Irwindale plays a key role in the Rose Parade each year by hosting professional decorating facilities that rely heavily on volunteer labor. Residents from across the San Gabriel Valley and beyond routinely sign up for shifts that can last several hours, helping complete designs that require thousands of individual components attached by hand.
A Tradition Rooted in Detail and Time
Float decorating is one of the most labor-intensive aspects of the Rose Parade. Volunteers work under strict guidelines that allow only natural materials, with no artificial flowers or decorations permitted. Each element must be carefully placed to meet judging standards and preserve the parade’s long-standing traditions.
The presence of decorating operations in Irwindale brings weeks of activity to the city during December. Local traffic, hospitality, and food services often see increased use as volunteers cycle in and out of decorating sites.
The Rose Parade, first held in 1890, will celebrate its 137th year on Jan. 1, 2026. It remains one of the most watched parades in the country, drawing hundreds of thousands of spectators in person and millions more on television.
Economic Importance Across the Region
Beyond its cultural significance, the Rose Parade and Rose Bowl game represent a major economic driver for Pasadena and surrounding communities. Combined, the events are estimated to generate about $250 million in regional economic activity, benefiting hotels, restaurants, retailers, and service industries.
That impact is particularly important following recent wildfire events that slowed visitor activity for months. Businesses in Pasadena and nearby cities reported reduced foot traffic after the Eaton Fire, with recovery taking time as tourism gradually returned.
With the parade and game approaching, business leaders are anticipating renewed interest from visitors who traditionally plan trips around the New Year’s events.
Community Recovery and Forward Momentum
For many volunteers, float decorating represents more than preparation for a parade. The activity reflects a sense of continuity and recovery for communities affected by natural disasters earlier this year.
The steady pace inside Irwindale’s decorating facilities signals a return to seasonal traditions that draw regional participation and national attention. As finishing touches are added over the coming weeks, the work highlights the behind-the-scenes effort that supports one of Southern California’s most enduring events.
Additional information about Rose Parade volunteer opportunities is available through the Tournament of Roses Association at tournamentofroses.com.
