Shoppers at The Shops at Santa Anita in Arcadia have a new reason to browse the aisles. Macy’s officially opened its Macy’s Backstage concept inside the department store on Saturday, September 20, 2025, offering fashion, beauty, and home goods at off-price values.
The grand opening celebrated the store-within-a-store launch with giveaways, “fun surprises,” and a focus on what the company calls “unexpected finds.” Macy’s Backstage is the retailer’s growing off-price division, designed to give shoppers fresh, on-trend merchandise at significant discounts—often under $30.
A Fresh Take on Bargain Hunting
Unlike traditional clearance sections, Macy’s Backstage is a distinct shopping experience featuring apparel, accessories, beauty products, home décor, and seasonal goods. The section is replenished daily, giving customers an ever-changing mix of brands and styles.
Company representatives describe Backstage as a destination for treasure hunters—a place where value-driven customers can discover deals without sacrificing style. While Macy’s cardholders can earn and redeem points at Backstage, standard Macy’s coupons and promotions do not apply.
Expanding the Off-Price Model
The Arcadia location joins a growing list of Macy’s stores nationwide that now feature Backstage departments. The format has become central to Macy’s strategy of blending its traditional department store model with the popularity of off-price retail, a segment that continues to perform strongly across the industry.
By housing Backstage inside existing Macy’s locations, the company offers shoppers the convenience of one stop for both luxury labels and affordable finds. It also allows Macy’s to attract younger and more budget-conscious consumers while driving foot traffic to its full-line stores.
Community Shopping Destination
Located at 400 S. Baldwin Avenue, Macy’s at The Shops at Santa Anita remains one of the mall’s anchor tenants. With Backstage now open, the store adds a dynamic new option for Arcadia and San Gabriel Valley residents looking for value and variety.
The opening drew a steady stream of curious customers eager to see what the new concept offers. Early visitors reported strong selections in handbags, shoes, and home accessories, along with frequent inventory rotation.
Macy’s officials said the Backstage concept is designed to evolve with customer trends and seasonal demand, keeping the shopping experience fresh and surprising.
Shoppers can learn more about Macy’s Backstage at www.macysbackstage.com.
